Chapter one covered how corporation and its shareholders gradually gained their current authority throughout history. The following chapters explained how pursuit of profit is all that matters for corporations and the interference of externalization affecting them.
One thing he mentioned is that corporations employ mascots and images that would make corporations attractive despite their dark side being profit-centered monsters. Indeed, these mascots do actually help to pose an human face of corporations. Let's see some few examples.
This Peko-chan's(Fujiya's mascot) innocent smile on her face makes us forget about the fact how the corporation intentionally used overdue milk for some products in order to save money.
 |
| photo by rumpleteaser |
"Yo dude, I sold horse meat calling it beef but who cares! I'm still rich baby!"
 |
| photo by Mark Lincoln |
He also described how corporations do all sorts of good things in order to hide their inhumaneness. Of course, all those community services are a part of their strategies to bring up the corporation's reputation and profit. However, as I said in my former blog post, corporations contributing for the society itself is not a negative aspect. For example, UNIQLO collects used clothes and give them out to the countries that need them such as Kenya, China, Zambia, Nepal, Georgia and so on. And NTT Docomo has built 10 schools in Thailand. I totally understand that corporations are just compensating their negative image of being profit monsters, and that these philanthropic acts don't spring out from pure hearts which simply hope for world peace. Nevertheless, if you look at the standpoint from people who are being contributed, the outcome of this corporation's reputation manipulation is positive. UNIQLO provided them with warm clothes, and NTT Docomo generated new educational opportunities. Therefore, I'm still pretty convinced that corporations not always do harm to the society but can actually do good.
No comments:
Post a Comment